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We expect that Twitch’s monthly user base in the US will jump from 31.4 million in 2021 to 36.7 million in 2025, as the platform grows further beyond video games to include politics, live podcasting, and more.For instance, many artists broadcast live music on these Twitch channels throughout the pandemic when they were unable to perform in-person shows. The music industry’s opportunity: Twitch’s roots are in video game livestreams, but its nongaming categories like “Just Chatting” are among the most popular on the platform.
AMAZON MUSIC TWITCH FULL
Major streamers on the platform have been in open rebellion against rebroadcasting rules, streaming full episodes of shows like “MasterChef” to audiences in the tens of thousands in what’s been dubbed the “react meta,” per The Washington Post.
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More new games, like Marvel’s Guardians of the Galaxy, are featuring licensed music, which can cause unsuspecting streamers to be hit with takedown notices. Strict music streaming rules have also created unforeseen problems for creators on the video game livestreaming platform.In September, Twitch struck an agreement with the National Music Publishers’ Association (NMPA) under which streamers would be given a warning for rebroadcasting music instead of facing unannounced takedowns of their videos. The music industry has only recently begun easing up on its tough enforcement of music rebroadcasting.